Sharjah, UAE – June, 29 2026: iCAUR, the premium new energy vehicle brand backed by Chery Group, has expanded its UAE presence with the opening of a new showroom in Sharjah, in partnership with Galadari Brothers. Located in Al Ruqa Al Hamra, the facility marks the brand’s third location in the UAE and brings the iCAUR experience closer to customers in the Northern Emirates.

The 452 sqm showroom has been designed to provide visitors with a comprehensive introduction to the iCAUR brand and its product lineup. With space to display up to five vehicles, customers can explore the models’ bold design language and premium interiors firsthand, supported by a personalised customer journey led by dedicated sales advisors.

Expanding the Line-Up: V27 and 03T

Alongside the V27, the showroom also showcases the iCAUR 03T, an all-road REEV SUV designed for drivers seeking a more adventurous and performance-driven experience. Combining rugged design with advanced electrified technology, the 03T brings a bold presence and versatile capability to the iCAUR lineup.

Powered by a dual-motor all-wheel drive system delivering up to 315 kW, the 03T is engineered to handle a wide range of driving conditions with confidence. Its intelligent torque distribution and multiple terrain modes ensure optimal traction and control across urban roads, desert landscapes, and off-road environments.

The model features iCAUR’s advanced REEV system, offering up to 171 km of pure electric range and a combined range exceeding 800 km, allowing drivers to benefit from electric efficiency in daily use while maintaining flexibility for longer journeys.

Inside, the cabin combines rugged practicality with premium technology, featuring a 15.6-inch central display, digital instrument cluster, and intelligent voice control, delivering a connected and intuitive driving experience. Designed for both lifestyle and utility, the 03T also offers features such as V2L external power, expandable cargo space, and advanced safety systems, making it an ideal companion for both everyday driving and outdoor exploration.

Designed for Everyday Driving in the UAE

The iCAUR V27 is built to integrate seamlessly into everyday life, combining the benefits of electric driving with extended usability. Whether for city commuting or longer intercity journeys, the vehicle delivers smooth, quiet performance without the concern of limited charging infrastructure.

Powered by the Golden REEV (Range-Extended Electric Vehicle) system, the V27 operates as a fully electric vehicle, delivering instant torque and refined performance, while a 1.5L turbocharged petrol engine functions as an onboard generator when needed to maintain battery charge and eliminate range anxiety.

This system enables over 150 km of pure electric driving and a total range exceeding 995 km, making the V27 equally suited to daily urban use and long-distance travel across the UAE and wider GCC.

Leadership Commentary

Commenting on the launch, Mr Hope, Country Director, iCAUR UAE, said: “Sharjah is a vital part of iCAUR’s UAE strategy. This showroom allows us to connect directly with a growing community of drivers who value technology, efficiency, and smart ownership. Our REEV technology delivers strong performance, real-world fuel savings, and the confidence of extended range without compromise.”

Mr. Axel Dreyer, CEO of Galadari Brothers, added: “The opening of our Sharjah showroom marks an important step in bringing iCAUR closer to customers in the Northern Emirates. Our vehicles have been developed with the realities of driving in the UAE in mind—from daily commutes to longer weekend journeys—offering a seamless and practical new energy driving experience.”

Performance and Reliability for Regional Conditions

Starting from AED 134,999, the iCAUR V27 delivers up to 449 hp, withs a top speed of up to 180 km/h in all-wheel drive variants. The vehicle has undergone extensive real-world testing in extreme regional conditions, ensuring reliability and performance across diverse driving environments.

With operational showrooms in Abu Dhabi, Al Ain, and Sharjah, iCAUR’s UAE retail network now covers the country’s key markets, with plans to expand further across UAE.

Customers benefit from Galadari Brothers’ established network of authorised service centres, ensuring professional maintenance, genuine parts, and service standards aligned with global benchmarks.

For more information, visit www.icauruae.com

ENDS

About iCAUR

iCAUR is an all-new brand developed by Chery Group, born for the global market. Backed by Chery’s deep manufacturing heritage and cutting-edge innovation, iCAUR targets the young and young at heart with its integrated "Category + Ecosystem + Culture" model. In collaboration with ecosystem partners, the brand is developing a comprehensive service system, launching a diverse range of premium offerings, and establishing a global community network—thus transforming from a pure automobile manufacturer into a global ecological integrator driven by “Made-in-China” intelligence. The Dubai launch serves as a pivotal milestone in iCAUR’s regional commitment and global expansion strategy, leveraging “Made-in-China” innovation to connect with worldwide users and embody its “Born to Play” brand spirit.

About Galadari BrothersFor more than 60 years, Galadari Brothers has pioneered growth. We combine the ambition of a powerful partner with the inspired spirit of a family-owned business, with the company thriving across various sectors—from media to heavy equipment, food & beverage, motors, engineering, projects, facility management, sports, travel and hospitality, real estate, and other ventures. That’s why some of the world’s most admired brands, including Baskin Robbins, Komatsu, Mazda, Dunkin’, Kawasaki, Lynk & Co, Jimmy John’s, JCB, OMODA|JAECOO, Kyochon, Triumph, Sitrak, Moto Morini, and more, trust us with their growth.

Our team of more than 6,500 pioneers operate across 10 countries to drive growth for licensed and owned brands, including Khaleej Times, Halla Shawarma, Shabestan and Galadari Energy Solutions. Together, we are creating a world of boundless innovation and creativity, to elevate the GCC and beyond.